Strategic planning is not necessarily a document
but rather an orientation and mindset that should be
understood by every employee, guiding day-to-day
decision-making at every level of the organization.
Some elements of strategic
planning include:
- A synonym for conscious
choices
- Addresses the interface
between the organization and its environment
- Lays the foundation for
tomorrow's success while competing to win today
- Involves anticipating,
adapting, and creating change
- Is the most important and
difficult challenge facing most businesses
- Requires trade-offs (can't be
all things to all people
- Includes differentiating the
organization from competitors
- Necessitates risk-taking
- Is the task of the entire
organization
- Must be operationalized into
plans and actions
Although some industries are more
stable than others, the ones that flourish in the long-run
are those who engage in continual strategic planning renewal.
Our sequence for strategic
planning design
is:
- Analyze the business
environment
- Forecast the future
- Create a core idealogy
- Define strategic direction
- Define competitive advantage
- Set goals
- Create a master plan
Please let us
know if we can help you with your strategic planning!
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